How Advertising Works
One of the reasons there is so much great content available for free on the Internet is because retailers and other businesses will pay the owners of websites to feature them on their web pages.
The websites offer online advertising spaces on their web pages to these retailers in the same way that newspapers and commercial TV stations do..
The website you have clicked from to this page can receive a commission from some of the online advertising and the information you’re reading explains how some or all of the products, pages and/or clickable links may result in the website receiving payment for featuring goods and services.
The payments help the owners pay for the cost of running the site and, with bigger websites, the employees and office space to help produce the online content they feature.
This below will explain how the advertising model many of them use, commonly known as affiliate (or performance) marketing, works and how websites can receive payment.
Affiliate marketing allows sites like the one you’ve just visited to have a business relationship with a retailer who will reward them for promoting them. This usually happens when a customer clicks through a link on the original website to a retailer’s website and then buys something. The payment is typically a commission payment for the completed sale.
Website owners may produce a wide variety of online content that is not only aimed at engaging or informing their users, but also generates consumer interest for advertisers. Content that is based on a commercial relationship existing between a website owner and an e-commerce advertiser is not always obvious.
Two Of The Most Common Methods Of Affiliate Marketing
1. Many website owners will have ‘links’ embedded in text or articles on their websites. These links look and behave in the same way as a normal link and will redirect users to partner websites, where a commercial relationship may exist. Websites like blogs and consumer interest sites often use affiliate marketing to make money from the written content on their websites using links within the text.
2. The second example of affiliate marketing are ‘banner ads’ that you see throughout the Internet. For example you may see a banner along the top of the homepage of a website or at the side.
The basics are that someone somewhere receives money for all purchases made through internet links and advertising. This does not mean that by going direct to the company you are purchasing from get it any cheaper it just means the company makes more profit and the
Affiliate Marketing Networks
If a user clicks on affiliate marketing advertising and that click results in a sale the website owner will usually receive a commission payment for driving that sale. This journey is normally recorded by an intermediary company, called an Affiliate Network.
The affiliate network facilitates the relationship between the website and advertiser. It owns and runs the technology that manages the links and banners that website owners place on their pages. Any sales that result from consumers clicking on those links are then tracked and recorded by the advertiser with the network providing details of which websites generated those sales.
None of the advertising served by affiliate marketing captures personal data relating to an online user unless that data is specifically requested and entered by the consumer, such as an enquiry for a service.
There are many different types of websites that make use of affiliate marketing to monetize their content. If you are concerned about how affiliate marketing is being used on this website or would like to be an affiliate yourself you can contact the site owner at meganticbusiness@gmail.com who will gladly provide any information and address any issues with you directly.